Must My Wannabe Content Creator Pal Stop Exploiting People for Content?

One Side: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a surprise: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Often I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the time and effort I spend assisting her make content.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. I need her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being filmed, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on social platforms who pull off that style of casual, DIY film-making.

Content creation is my version of engaging with life: observing the details, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see what the work we make together can achieve: a foot in the door. I understand not all people enjoys being filmed, but often spontaneity is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don’t expect anybody to be my private videographer, but friends help each other in small ways. My assumption was recording a short video now and then would be enjoyable for her. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship profoundly and don’t want content creation to come between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your relationship. Foster some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Susan Lewis
Susan Lewis

Eleanor Vance is a seasoned journalist with over a decade of experience covering UK politics and social affairs for major publications.