How Undercover Filming Revealed a £28 Million Timeshare Fraud

It has been described as among the biggest deceptions of its type in the UK.

Altogether 14 defendants have been convicted for their part in a £28 million scheme to cheat more than 3,500 vacation property holders.

The targets were eager to terminate age-old holiday ownership agreements and went looking for help.

A large number were in the age range of 60 and 80. More than 500 of them surrendered over £10,000, and one individual paid more than £80,000.

Those victimized were subjected to intense sales meetings extending for six hours. They were financially worse off, holding worthless fake "points" and still locked into high-priced holiday ownership agreements they frequently were unable to use.

The Firm Behind the Deception

The firm at the heart of the scam was Sell My Timeshare (SMT). They accepted clients' cash to fund the proprietors' luxurious standard of living of prestigious schooling, luxury homes and personal aircraft.

The man at the top of the firm, the company director, was sentenced to a seven and a half year jail time in January for conspiracy to defraud.

On Friday, his spouse another individual was part of the concluding cases to learn their fate.

She was handed a two-year deferred imprisonment at Southwark Crown Court after admitting illegal fund handling.

It has been a extended wait and signifies a huge win for the individuals who testified, the authorities and prosecutors.

How the Inquiry Began

I first heard about the company came in the mid-2016. I was working in the research department of a broadcasting service, creating current affairs programmes.

A colleague pointed out that his parent had inherited the ownership of a vacation unit in the Spanish coast and, after years of holidays, had begun looking to get out of the deal.

It should be noted how popular timeshares had evolved with British holidaymakers in the last decades of the 20th century.

Vacation properties enabled people to access the identical property each season, or trade their weeks with additional holders who had apartments in other resorts. About 600,000 vacation seekers seized that chance.

The first timeshare rush was linked to a numerous accounts about rip-off merchants fraudulently marketing properties. They became a staple on investigative TV programmes.

The typical vacation property deal tied investors in for many years.

By 2016, those investors who had experienced their assigned property in the resort for decades were ageing, and a large proportion were attempting to wave goodbye to their holiday properties.

Some had health issues and found it difficult to access their units. Some just thought they'd got all they wanted from them. And some had deceased, in frequent situations passing on their heirs to assume the deals - including their yearly fees and maintenance fees.

The Undercover Operation Develops

It was at this point the friend's mum had ended up. She searched the web for options and found the organization, a business whose online presence assured to get her out of her agreement.

But, having made a payment and arranged an appointment with them, her family smelled a rat.

Additional investigation revealed hundreds of people claiming they had handed over cash and received no benefit out of it. Indeed, they had been left out of pocket. Significant sums.

The reporting group began investigating what was going on. It soon emerged that there were dubious individuals working within the timeshare resale sector.

An attorney had many grievance cases waiting to sue the organization.

The team interviewed clients who had engaged the company and they collectively described identical situations. They assumed the company would buy their property off them but when they attended a meeting (for which they made an advance payment) they were informed there was no market for their property.

Rather, they were persuaded - in fact pressured - to commit further cash investing in "the firm's incentive scheme", associated with the business's umbrella group, the parent organization.

The nature of these rewards was somewhat vague. They sounded like a kind of currency, offering cheaper vacations and amenities and shopping deals.

And they were reportedly "exchangeable with additional holders, at a future date.

Investing money at the time would result in an future return that would pay for the firm's costs and result in the property owner ahead financially, liberated eventually from their troublesome contract.

Too good to be true? Indeed, it was.

A 'Deceptive Tactic'

If these accounts were correct, this was a massive scam.

This is known as a "deceptive marketing."

An operator - specifically SMT - "baits" the consumer by marketing a defined offering and then state it cannot be provided, directing the customer in the direction of another, inferior offering.

That's illegal. Equipped with all the evidence we had collected, we argued to secretly film one of the company's meetings.

This takes commitment, energy, and compelling reasons for why this is the only way to gather the evidence needed to prove wrongdoing.

With approval secured, our limited crew set up a consultation with one of the company's representatives in the English town.

Acting as a member of the public aiming to help his mother out of her timeshare contract|holiday ownership agreement

Susan Lewis
Susan Lewis

Eleanor Vance is a seasoned journalist with over a decade of experience covering UK politics and social affairs for major publications.